Ingredient type: ActiveWhy We Use It?This powerful plant reduces the normal inflammatory pathways that promote cartilage degeneration while also helping to increase cellular regeneration. It has been shown to be helpful on its own but works even better when used in combination with UC-II&#xAE;, Glucosamine and Chondroitin.Featured In:- Joint Liquid

Boswellia Serrata Extract

Ingredient type: ActiveWhy We Use It?Vitamin C has been shown to help with the absorption of Glucosamine and can improve the efficacy of Glucosamine supplementation. Vitamin C also stimulates the production of aggrecan, a component present in joint cartilage. Vitamin C is a potent antioxidant and can reduce cellular damage caused by free radicals.Featured in- Hip &amp; Joint Chews

Vitamin C (Acid Ascorbate)

Ingredient type: ActiveWhy We Use It?Calcium Pantothenate, also known as Vitamin B5, is a component of coenzyme A (CoA), which is involved in energy metabolism and the synthesis of important molecules in the body. Commonly found in meat and fish, it helps promote energy metabolism, healthy skin &amp; glossy dur and healthy nervous system function.Featured In:- Multivitamin Chews

Calcium Pantothenate

Advanced Joint Liquid, Advanced Hip & Joint Support

Ingredient type: ActiveWhy We Use It?Commonly found in red meat and made by the body naturally, chondroitin can help reduce occasional joint discomfort. It also helps stimulate Collagen AND Hyaluronic Acid production! Chondroitin has been shown to stimulate cartilage repair mechanisms and inhibit the enzymes that break down cartilage.Featured In:- Joint Liquid- Hip &amp; Joint Chews

Chondroitin

Ingredient type: ActiveWhy We Use It?MCT oil is a more concentrated and refined form of regular coconut oil that is easily absorbed by the body. This powerhouse oil is scientifically-proven to improve CBD absorption, making it easily digestible by your pet and improving overall efficacy.

Coconut MCT Oil

Ingredient type: ActiveWhy We Use It?D-Pantothenic Acid (Vitamin B5) &#xA0;is commonly found in meat and fish and is important for skin &amp; coat health and healthy nervous system function. It also helps metabolize energy by breaking down carbohydrates, fats and proteins to produce energy for the body.Featured In:- Multivitamin Chews

D-Pantothenic Acid

Ingredient type: ActiveWhy We Use It?ESM is the layer in chicken eggs between the calcified shell and the albumin, primarily composed of type I collagen and glycosaminoglycans (a natural source of chondroitin sulfate and hyaluronic acid). ESM supplementation has been scientifically-proven to reduce inflammatory compounds, and therefore pain from inflammation.Featured In:- Joint Liquid

Eggshell Membrane

Ingredient type: ActiveWhy We Use It?Our premium Fish Oil is made with a blend of sustainably sourced herring, mackerel, sardines and anchovy, providing the ideal 18% EPA : 12% DHA blend for your pet. Research has shown that giving CBD alongside a high quality Omega-3 oil significantly increases its effects, improving CBD uptake in the body.Omega-3&#x2019;s are also essential for the maintenance of healthy joints and are scientifically-proven to help reduce discomfort from daily activity.

Fish Oil

Ingredient type: ActiveWhy We Use It?Also known as Folate or Vitamin B9, Folic Acid is essential for the synthesis and repair of DNA, cell division, and the production of red blood cells. Folic acid is particularly important during periods of rapid growth and a necessary vitamin for fetal development.Featured In:- Multivitamin Chews

Folic Acid

Ingredient type: ActiveWhy We Use It?Calcium Fructoborate is a naturally occurring plant-mineral complex typically found in fruits, nuts and legumes which supports a normal inflammatory response.Featured In:- Joint Liquid

FruiteX-B® (Calcium Fructoborate)

Ingredient type: ActiveWhy We Use It?Glucosamine is naturally produced in the body to maintain the health of the cartilage within joints. Glucosamine can help build lost cartilage by stimulating chondrocytes in the joint. It also helps maintain the integrity of the synovial fluid, enhancing mobility and reducing occasional stiffness.Featured In:- Joint Liquid- Hip &amp; Joint Chews

Glucosamine

Ingredient type: ActiveWhy We Use It?Natural powerhouses, Green-Lipped Mussels are rich in Glucosamine, Chondroitin and Vitamins C &amp; E, as well as antioxidants &amp; minerals like Copper, Zinc &amp; Selenium. They&#x2019;re not only vital for your pup&#x2019;s joint health, but also act as a natural solution for normal inflammatory responses.Featured In:- Hip &amp; Joint Chews

Green-Lipped Mussels

Ingredient type: ActiveWhy We Use It?Green Tea Extract enhances joint health by supporting a normal inflammatory response thanks to its potent antioxidant properties. It helps protect and promote the production of cartilage, crucial for maintaining joint flexibility and cushioning. It also supports bone health, enhancing the overall strength and integrity of the joints. Green tea extract can also provide relief from discomfort, helping contribute to enhanced flexibility.Featured In:- Joint Liquid

Green Tea Extract

Ingredient type: ActiveWhy We Use It?Cannabidiol, most commonly referred to as CBD, is an active compound found in the hemp plant. CBD is able to reduce discomfort by activating the body&#x2019;s endocannabinoid system. CBD is heavily studied and scientifically-proven to significantly reduce symptoms of anxiety, discomfort and the severity of many inflammatory conditions.

Hemp-Extracted CBD Isolate

Ingredient type: ActiveWhy We Use It?Iodine is an essential vitamin for thyroid function and can be found in seafood, dairy and eggs. The body needs iodine in order to produce thyroid hormones - this is particularly important for pets on fresh or raw food diets that frequently lack enough iodine.Featured In:- Multivitamin Chews

Iodine

Ingredient type: ActiveWhy We Use It?Iron is an essential mineral that plays a vital role in various physiological processes in the body. It is an important component of hemoglobin, the protein in red blood cells responsible for transporting oxygen from the lungs to tissues throughout the body. Iron is also involved in energy production and is vital to maintain a healthy immune system.Featured In:- Multivitamin Chews

Iron

Ingredient type: ActiveWhy We Use It?Taurine is an essential dietary amino acid. While it is naturally produced by the body, certain dog breeds can be at higher risk of taurine deficiency (American Cocker Spaniels, Golden Retrievers &amp; Labradors). It plays a crucial role in maintaining a healthy cardiovascular system and good vision. It&#x2019;s also an essential amino acid for proper fetal development and reduces the incidence of miscarriage in both dogs and cats.Featured In- Multivitamin Chews

L-Taurine

Ingredient type: ActiveWhy We Use It?Magnesium is the second most abundant mineral in the body and is essential for nerve, muscle and immune function.Featured In- Multivitamin Chews

Magnesium

Ingredient type: ActiveWhy We Use It?Also known as vitamin B3, Niacin acts as an antioxidant, helping to protect cells from damage caused by free radicals, and is essential for the proper functioning of enzymes involved in energy metabolism and acts as an antioxidant, helping to protect cells from damage caused by free radicals. It&#x2019;s also essential to maintain a healthy nervous system, healthy skin &amp; glossy fur and cellular integrity through DNA repair. &#xA0;Dietary sources include meat, fish and whole grains.Featured In:- Multivitamin Chews

Niacin (Vitamin B3)

Ingredient type: ActiveWhy We Use It?Riboflavin, also known as Vitamin B2, is a water-soluble vitamin that&#x2019;s commonly found in meat, dairy products and leafy greens. It plays a critical role in energy production, the metabolism of fats, carbohydrates, and proteins, and the maintenance of healthy tissues.Featured In:- Multivitamin Chews

Riboflavin (Vitamin B2)

Ingredient type: ActiveWhy We Use It?Selenium is a mineral that contributes to healthy thyroid function and functions as a cofactor for several enzymes and proteins, acting as an antioxidant and supporting normal cellular function.Featured In:- Multivitamin Chews

Selenium

Advanced Hip & Joint Support, 23-in-1 Multivitamin

Ingredient type: ActiveWhy We Use It?Tapioca starch is incorporated into our supplements as a binding agent and thickener. Derived from the cassava root, it helps maintain the structural integrity and consistency of the product.Featured In:- Hip &amp; Joint Chews-&#xA0;Multivitamin Chews

Tapioca Starch

Ingredient type: ActiveWhy We Use It?More commonly known as Vitamin B1, Thiamine HCL is found in meat and fish. It&#x2019;s an essential factor in carbohydrate metabolism as it converts glucose into usable energy and helps promote healthy nervous function, appetite and digestion. But there&#x2019;s more! Thiamine HCL also plays a role in supporting the body&apos;s response to stress and maintaining a healthy immune system.Featured In:- Multivitamin Chews

Thiamine HCL (Vitamin B1)

Ingredient type: ActiveWhy We Use It?Manganese, an essential mineral that plays a crucial role in maintaining your dog&apos;s overall wellbeing, can be found naturally in various foods like nuts, whole grains, and leafy green vegetables. This essential nutrient aids in the production of energy, facilitates the metabolism of protein and carbohydrates, and assists in the synthesis of fatty acids.Featured In:&#xA0;- Multivitamin Chews

Manganese

Ingredient type: ActiveWhy we use it?ProbioSEB CSC3&#x2122; is a powerful synbiotic blend formulated to support your dog&apos;s gut and immune health. It combines three robust spore-forming probiotics&#x2014;Bacillus coagulans, Bacillus subtilis, and Bacillus clausii&#x2014;with the prebiotic fructooligosaccharides (FOS). This combination enhances the growth and activity of beneficial gut bacteria, promoting a healthier digestive system.&#xA0;Key benefits:&#xA0;<ul><li style="font-size: 16px;">Gut Microbiome Support - helps maintain a healthy balance of gut flora, which is essential for proper digestion and nutrient absorption.</li><li style="font-size: 16px;">Enhanced Immune Function - balanced gut microbiome can boost the immune system, potentially reducing the frequency and severity of infections.</li><li style="font-size: 16px;">Resilience Against Antibiotics - supports the maintenance of healthy gut bacteria during and after antibiotic use, helping to prevent the disruption of the gut microbiome.</li><li style="font-size: 16px;">Stress and Digestive Health - the spore-forming probiotics are designed to survive stomach acid and reach the intestines, where they can effectively support digestive health, especially in managing stress-related digestive issues.</li><li>Shelf Stability - this supplement is shelf-stable, meaning it remains effective without refrigeration, offering convenience for storage while maintaining its potency.</li></ul>Featured In:- Probiotic Chews

ProbioSEB CSC3™

Ingredient Type: ActiveWhy we use it?Marshmallow Root is a herb long used in traditional medicine for its soothing and anti-inflammatory effects. It contains mucilage, a gel-like substance that coats and protects the mucous membranes, helping to reduce irritation and inflammation in the digestive tract.Key Benefits:<ul><li style="font-size: 16px;">Soothing Effect - marshmallow root has natural anti-inflammatory and mucilaginous properties that help soothe and protect the mucous membranes lining the digestive tract. This can reduce irritation and inflammation, making it beneficial for conditions like gastritis and colitis.</li><li style="font-size: 16px;">Enhanced Digestion - by coating the stomach lining, marshmallow root creates a protective barrier that can alleviate symptoms of digestive discomfort, such as heartburn and indigestion, promoting better digestion overall.</li><li style="font-size: 16px;">Synergistic Effect with Probiotics - by soothing the gut lining and reducing inflammation, marshmallow root creates a more favorable environment for probiotics, enhancing their ability to support healthy gut flora.</li><li style="font-size: 16px;">Immune Support - a healthy gut lining, bolstered by marshmallow root, supports the gut-associated lymphoid tissue (GALT), which plays a crucial role in maintaining a strong immune system.</li></ul> Featured In:- Probiotic Chews

Marshmallow Root

Ingredient Type: ActiveWhy we use it?Pumpkin Powder is a dried and finely ground form of pumpkin, renowned for its high fiber content and rich nutritional profile. It is packed with essential vitamins, including A, C, and E, and minerals like potassium, magnesium, and iron. The fiber in pumpkin powder supports healthy digestion, promotes regular bowel movements, and acts as a prebiotic, fostering the growth of beneficial gut bacteria.Key Benefits:<ul><li style="font-size: 16px;">Rich in Fiber - high in dietary fiber, pumpkin powder helps promote regular bowel movements and prevent constipation, supporting overall digestive health.</li><li style="font-size: 16px;">Nutrient-Rich - loaded with vitamins and minerals such as vitamin A, vitamin C, potassium, and magnesium, it contributes to overall health and well-being.</li><li style="font-size: 16px;">Prebiotic Properties - the fiber in pumpkin serves as a prebiotic, nourishing beneficial gut bacteria and enhancing the effectiveness of probiotics in maintaining a healthy gut.</li><li style="font-size: 16px;">Soothes Digestive Tract - pumpkin powder can help soothe the digestive tract and reduce inflammation, promoting better gut health and comfort.</li></ul>Featured In:- Probiotic Chews

Pumpkin Powder

Ingredient type:&#xA0;ActiveWhy We Use It?Vitamin A is a fat-soluble vitamin that is essential for a dog&#x2019;s health. Commonly found in liver, eggs and more, it helps bone and tissue development, support muscle and nerve function and enhances skin and coat health.Featured In:- Multivitamin Chews

Vitamin A

Ingredient type: ActiveWhy We Use It?Vitamin B12 is naturally found in animal-based food sources like meat, seafood, eggs and dairy. It helps prevent anemia, supports oxygen transport throughout the body, maintains a healthy nervous system and is vital in metabolizing fats, carbohydrates and proteins.Featured In:- Multivitamin Chews

Vitamin B12

Ingredient type: ActiveWhy We Use It?Vitamin D3 is a fat-soluble vitamin that supports several essential functions in dogs. It aids in the absorption and regulation of calcium and phosphorus, promoting strong bones and teeth. Commonly found in fatty fish, it supports bone health, promotes proper muscle function and enhances immune system function.Featured In:- Multivitamin Chews

Vitamin D3

Ingredient type: ActiveWhy We Use It?This unique ingredient is designed to support your pet&#x2019;s joint health by helping to manage the body&apos;s natural responses to collagen, which is a crucial component of joint cartilage. Type II collagen makes up 75% of this cartilage and plays a vital role in maintaining the strength and flexibility of your pet&apos;s joints.Featured In:- Joint Liquid

UC-II® Collagen

Ingredient type: ActiveWhy We Use It?A powerful antioxidant, Vitamin E helps neutralize free radicals, which can damage cells and contribute to aging and disease. Not only does Vitamin E support overall immune system health, but it also promotes a healthy skin and coat, keeping your dog looking and feeling their best.Featured In:- Multivitamin Chews

Vitamin E

Advanced Omega 3 Fish Oil, 23-in-1 Multivitamin, Advanced Hip & Joint Support

Ingredient type: ActiveWhy We Use It?Wild Alaskan Pollock Oil is filled with Omega-3 fatty acids, polyunsaturated fats found in fish. They help promote a healthy skin and glossy fur, support joint and cardiovascular health, and enhance cognitive function.Featured In:- Omega 3 Fish Oil- Multivitamin Chews- Hip &amp; Joint Chews

Wild Alaskan Pollock Oil

Ingredient type: ActiveWhy We Use It?Zinc is an essential mineral that plays a vital role in various physiological functions in dogs and is commonly found in meat, fish, vegetables and more. It promotes healthy skin &amp; coat, supports the immune system, aids in wound healing and contributes to digestive health.Featured In:- Multivitamin Chews

Zinc

Ingredient type: ActiveWhy We Use It? A powerful, natural blend of Magnolia and Phellodendron bark extracts, Relora&#xAE; is one of the stars of our Calming Chews formula. It helps manage everyday stress by gently regulating cortisol - the body&#x2019;s main stress hormone - and supporting calming brain chemicals like GABA and serotonin.<ul><li dir="ltr" style="text-decoration:none;">Helps dogs feel more at ease during events like fireworks or thunderstorms</li><li dir="ltr" style="text-decoration:none;">Reduces hyperactivity and restlessness without making them drowsy</li><li dir="ltr" style="text-decoration:none;">Supports long-term emotional balance for dogs prone to nervous behavior</li></ul>*Relora&#xAE; is used under license.Featured in:- Calming Chews

Relora®

Ingredient type: ActiveWhy We Use It? GABA is a naturally occurring neurotransmitter that helps regulate normal nervous system activity &#x2014; in simple terms, it helps your dog chill out. Dietary GABA has been linked to calmer behavior in dogs who are dealing with occasional stress. Think less whining and barking and more settled responses to everyday stressors, like being left alone.&#xA0; Featured In:- Calming Chews

GABA (Gamma-Aminobutyric Acid)

Ingredient type: ActiveWhy We Use It? This essential amino acid is a natural precursor to serotonin, the &#x201C;feel-good&#x201D; chemical that helps regulate mood and behavior.<ul><li dir="ltr" style="text-decoration:none;">Supports better emotional control and reduces nervous energy</li><li dir="ltr" style="text-decoration:none;">Helps your dog cope better with being alone or dealing with unfamiliar situations</li><li dir="ltr" style="text-decoration:none;">Also supports gut health, which plays a big role in emotional regulation</li></ul> Featured In:- Calming Chews

L-Tryptophan

Ingredient type: ActiveWhy We Use It? Gentle, soothing, and herbal, chamomile has been trusted for centuries to help promote relaxation - and it&#x2019;s just as effective for dogs.<ul><li dir="ltr" style="text-decoration:none;">Helps take the edge off during stressful moments without knocking them out</li><li dir="ltr" style="text-decoration:none;">Supports serotonin and GABA levels for mood balance</li><li dir="ltr" style="text-decoration:none;">Great for sleep support, especially if your pup struggles to settle at night</li></ul> Featured In:- Calming Chews

Chamomile Extract

Ingredient type: ActiveWhy We Use It? Colostrum is one of nature&#x2019;s most concentrated sources of immune-supporting compounds. Rich in immunoglobulins, specifically high levels of IgG, bioactive peptides, and growth factors, it helps support balanced immune function &#x2013; not quick fixes. Rather than shutting anything down, Colostrum works by helping maintain normal immune signaling and supporting the body&#x2019;s natural response to environmental stressors. Our Colostrum, with its impressive 50% IgG concentration, helps bind and neutralize unwanted compounds in the gut, while its growth factors support a healthy intestinal &#x2013; a critical foundation for immune balance. Colostrum also helps maintain skin and barrier integrity, supporting your dog&#x2019;s first line of defense during seasonal changes. Proactive immune support starts with a strong gut&#x2013;skin connection. Featured In:- Allergy &amp; Itch Chews

Colostrum – with 50% IgG

Ingredient type: ActiveWhy We Use It? Quercetin is a natural plant compound often called a &#x201C;plant-based antihistamine&#x201D; - and for good reason. It helps stop the release of histamine, the chemical that causes itchy skin, watery eyes, and general discomfort during allergy flare-ups. It also helps soothe inflammation and supports your dog&#x2019;s overall immune balance, making it a gentle but powerful way to help your dog feel more at ease. Featured In:- Allergy &amp; Itch Chews

Quercetin

Ingredient type: ActiveWhy We Use It? This mighty mushroom is packed with bioactive compounds, including beta-glucans and polysaccharides, that support balanced immune function. Our chews boast Turkey Tail Mushrooms with a 20% polysaccharide content, one of the most impactful compounds. These compounds help maintain healthy immune signaling and support the body&#x2019;s natural response to environmental stressors. In addition to immune support, turkey tail provides antioxidant activity and helps promote a healthy gut environment &#x2013; an important foundation for skin and immune balance. Featured In:- Allergy &amp; Itch Chews

Turkey Tail Mushroom – 20% Polysaccharide

Ingredient type: ActiveWhy We Use It? Vitamin E is best known for its skin-loving benefits. It helps protect your dog&#x2019;s skin from the inside out, supporting healing and reducing irritation. It also works as a natural antioxidant, defending against the kind of stress that can lead to redness, dryness, and itching. With consistent use, it can help your dog&#x2019;s skin stay calm, clear, and comfortable. Featured In:- Allergy &amp; Itch Chews

Ingredient type: Active. Why We Use It?. Biotin plays an important role in the breakdown of dietary fats, carbohydrates and proteins and is commonly found in eggs, bananas and more. Research has shown that increased Biotin intake can improve the qual

Ingredient type: ActiveWhy We Use It?Biotin plays an important role in the breakdown of dietary fats, carbohydrates and proteins and is commonly found in eggs, bananas and more. Research has shown that increased Biotin intake can improve the quality and integrity of hair, skin and nails.Featured In- Multivitamin Chews

Biotin

Ingredient type: Active. Why We Use It?. Fructooligosaccharides (FOS) are prebiotic fibers that help support a healthy balance of beneficial gut bacteria. By feeding the good bacteria in the digestive tract, FOS can help promote better digestion, nut

Ingredient type: ActiveWhy We Use It? Fructooligosaccharides (FOS) are prebiotic fibers that help support a healthy balance of beneficial gut bacteria. By feeding the good bacteria in the digestive tract, FOS can help promote better digestion, nutrient absorption, and overall gut health. Featured In:- Probiotic Chews

Fructooligosaccharides (FOS)

Ingredient type: Active. Why We Use It?. Inulin is a natural prebiotic fiber that supports digestive health by helping to maintain a healthy balance of gut bacteria. It may help promote nutrient absorption and maintain regular bowel movements. Inulin

Ingredient type: ActiveWhy We Use It? Inulin is a natural prebiotic fiber that supports digestive health by helping to maintain a healthy balance of gut bacteria. It may help promote nutrient absorption and maintain regular bowel movements. Inulin is particularly valuable for pets needing extra digestive support or those transitioning to new diets. Featured In:- Probiotic Chews

Inulin

Ingredient type: Active. Why We Use It?. Marine algae is nature’s original and richest source of Omega-3s, containing highly concentrated levels of both EPA and DHA. At a cellular level, Omega-3s promote healthy cell membrane composition in the skin

Ingredient type: ActiveWhy We Use It? Marine algae is nature&#x2019;s original and richest source of Omega-3s, containing highly concentrated levels of both EPA and DHA. At a cellular level, Omega-3s promote healthy cell membrane composition in the skin and normal skin barrier function, which supports skin resilience during environmental changes. As these Omega-3s are derived from Algae Oil and not fish, they&#x2019;re a sustainable, hypoallergenic, plant-based option for sensitive pups. Featured In:- Allergy &amp; Itch Chew

Omega-3s – from Algae Oil

Ingredient type: Active. Why We Use It?. Commonly referred to as Vitamin B6, it helps protein metabolism, energy metabolism and promotes proper functioning of the nervous system. Commonly found in meat & fish, it also plays a vital role in maintainin

Ingredient type: ActiveWhy We Use It? Commonly referred to as Vitamin B6, it helps protein metabolism, energy metabolism and promotes proper functioning of the nervous system. Commonly found in meat &amp; fish, it also plays a vital role in maintaining a healthy immune system. It is involved in the production of immune cells and antibodies that help protect the body against infections and diseases. Featured In:- Multivitamin Chews

Pyridoxine HCL (Vitamin B6)

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💧 Active Ingredients

Boswellia Serrata Extract

Vitamin C (Acid Ascorbate)

Calcium Pantothenate

Chondroitin

Coconut MCT Oil

D-Pantothenic Acid

Eggshell Membrane

Fish Oil

Folic Acid

FruiteX-B® (Calcium Fructoborate)

Glucosamine

Green-Lipped Mussels

Green Tea Extract

Hemp-Extracted CBD Isolate

Iodine

Iron

L-Taurine

Magnesium

Niacin (Vitamin B3)

Riboflavin (Vitamin B2)

Selenium

Tapioca Starch

Thiamine HCL (Vitamin B1)

Manganese

ProbioSEB CSC3™

Marshmallow Root

Pumpkin Powder

Vitamin A

Vitamin B12

Vitamin D3

UC-II® Collagen

Vitamin E

Wild Alaskan Pollock Oil

Zinc

Relora®

GABA (Gamma-Aminobutyric Acid)

L-Tryptophan

Chamomile Extract

Colostrum – with 50% IgG

Quercetin

Turkey Tail Mushroom – 20% Polysaccharide

Vitamin E

Biotin

Fructooligosaccharides (FOS)

Inulin

Omega-3s – from Algae Oil

Pyridoxine HCL (Vitamin B6)